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Fruit Attraction: Reconnecting the World Fresh Produce Community

Fruit Attraction is much more than a face-to-face event… Fruit Attraction is the world’s reference commercial tool for the Fruit and Vegetable Industry. Its ability to promote world exports in the sector makes it the marketing hub for the whole group of professionals that make up the entire value chain, while consolidating its position as the platform for innovation in the fruit and vegetable market. 

Organised by IFEMA and FEPEX, the next face to face event of Fruit Attraction will be held from 5 to 7 October 2021. Also, Fruit Attraction brings together the entire community under a platform that gives all its members the opportunity to stay connected 365 days a year. Fruit Attraction LIVEConnect, a new and advanced digital platform that strength and complement the face-to-face event, with new functionalities that reinforces each other.

Be part of the largest trade community for the Fruit and Vegetable sector!

Over 200 conferences about all the news for the F&V sector

Numerous technical conferences, debates, sessions and monographic congress took place at Fruit Attraction LIVEConnect  during the whole month of October about a great diversity of topics: product categories, international market opportunities, topics of maximum sectoral interest,… Organized by associations, the media and the participating exhibitors.

The whole program includes events as World Fresh Forum (China, Japan, the United States, India and the United Arab Emirates); Biofruit CongressBiotech AttractionWomen´s Forum, technical conferences about packaging, ODS, SustanibilityThe Fresh Convenience Market, a range of daily sessions during 31 days that made Fruit Attraction LIVEConnect the largest source of information for the sector.


Did you miss to attend any  session that you would like? Become part of the Community and enjoy the whole congress and seminars program.

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